I'm Chand Lal, and I believe that there are many issues in the world that need attention. I started this project to make an impact, using fashion as a platform for awareness and change.

Fraim is a brand dedicated to merging art with purpose. What began as a side hustle has evolved into a movement focused on storytelling through fashion, raising awareness about global issues, and creating meaningful conversations.

My journey started with a deep desire to build something unique. Finding the perfect name for the brand was a challenge, but the name Fraim came to me in a dream while speaking with Konrad. It was a moment of clarity—a name that perfectly encapsulated my mission.

At Fraim, I do more than create fashion; I create statements. My designs are inspired by real-world issues, shedding light on untold stories and raising awareness for causes that matter. A portion of our revenue goes toward supporting important humanitarian efforts, reinforcing my commitment to making a difference.

I want to be clear—Fraim unequivocally does not condemn any country or ethnicity. My work is rooted in spreading love, awareness, and unity. I do not curate or manipulate the conversations that inspire my art; rather, I refine and enhance these pieces to present them in their most impactful form.

Special Note about RESILIENCE: I have witnessed firsthand that peaceful coexistence between Palestinians and Jews is possible, as both are part of my direct community. I categorically oppose any form of hate or violence against any ethnicity and stand firmly for unity and understanding.

I am honored to have you as part of this journey. Explore the shop, wear the message, and help me spread awareness and love through fashion.

Support this mission in making a difference. Together, we can create change.

Support me spreading love and awearness.